Top-Selling Motorcycle Models in the USA 2024

Did you know there are over 8 million motorcycles registered in the U.S.? For many, motorcycling is more than just a hobby—it’s a lifestyle. Some riders seek the thrill of the open road, while others find motorcycles to be an efficient and exciting way to navigate through traffic. Whether you’re touring cross-country or tackling off-road trails, motorcycles open the door to endless adventure.

With such diverse uses, it’s no surprise that demand for motorcycles continues to grow. But have you ever wondered which models are the top choices? 

Is it the reliable Honda, known for its efficiency and smooth ride? Or perhaps the iconic Harley-Davidson, celebrated for its power and classic style? 

In this article, we’ll compare the most popular motorcycles sold in the U.S. and dive into what makes each one a best-seller. From performance to versatility, we’ll explore how these models stack up and help you uncover which bike dominates the market.

Most Sold Motorcycles in the USA

As we move into 2024, the motorcycle market continues to evolve, but certain models consistently dominate the charts. These top-selling motorcycles offer a blend of performance, reliability, and appeal, making them favorites among American riders. Below, we break down the top 10 best-selling motorcycles in the U.S., highlighting what makes each one stand out and why they’re in such high demand.

Harley-Davidson Street Glide:

If you’re in the market for a motorcycle that blends classic Harley style with modern comfort, the Street Glide is an exceptional choice. Powered by the Milwaukee-Eight 107 engine, it delivers that signature Harley rumble while providing a smooth, enjoyable ride on the highway. With a low seat height and balanced weight, it’s surprisingly easy to maneuver, even as a touring bike.

Powerful Performance: The Milwaukee-Eight 107 V-Twin engine produces 111 ft-lbs of torque at 3,000 RPM, offering strong performance for both cruising and long-distance touring.

Easy Handling: Despite weighing 829 pounds, the low 26.1-inch seat height and optimized center of gravity make it easy to handle.

Modern Infotainment: Includes the Boom! Box GTS system with a 4.3-inch touchscreen, Bluetooth, and GPS for enhanced convenience.

Advanced Safety Options: Available features include ABS, traction control, and the Reflex Defensive Rider System for increased safety.

Practical Touring Features: Comes with one-touch hard saddlebags, adding convenience for extended trips.

Competitive Pricing: Priced from $21,999, it offers a premium touring experience without an excessive price tag.

Customization Potential: Harley-Davidson’s reputation for durability and customization allows riders to personalize their Street Glide to match their style.

Proven Popularity: Its combination of timeless design and modern technology keeps the Street Glide among the best-selling motorcycles in the U.S.

Honda CRF300L:

The Honda CRF300L is designed for adventure enthusiasts who want the freedom to explore both off-road trails and city streets. Its efficient 286cc engine offers just the right amount of power to handle rugged terrains while keeping fuel costs low. Weighing only 309 pounds, this bike is incredibly agile, making it perfect for maneuvering through tight trails or busy urban environments. For riders who value versatility and efficiency, the CRF300L is a top pick.

Engine Performance: Equipped with a 286cc liquid-cooled, single-cylinder engine that produces 27 horsepower and 19.6 lb-ft of torque, delivering reliable power across various terrains.

Smooth Transmission: Features a six-speed transmission for smooth gear changes, ensuring excellent handling on highways and rough trails alike.

Lightweight Design: At just 309 pounds, it’s highly maneuverable, making it easy to handle for riders of all experience levels.

Advanced Suspension: Comes with a 43mm inverted front fork and 10.2 inches of suspension travel for enhanced comfort and control on uneven surfaces.

Exceptional Fuel Efficiency: Achieves an average of 70-75 mpg, making it cost-effective for daily commuting as well as longer rides.

Comfortable Ride: The slim profile and upright seating position enhance rider comfort, perfect for city use or weekend getaways.

Budget-Friendly: Starting at around $5,399, it’s an affordable dual-sport bike that doesn’t compromise on quality.

Proven Reliability: Backed by Honda’s reputation for durability and low maintenance, it’s ideal for riders who want a dependable bike with minimal upkeep.

Rising Popularity: As dual-sport bikes gain traction in the U.S., with off-road and adventure models making up 14% of motorcycle sales in 2023, the CRF300L stands out for its practicality, dependability, and adventure-ready features.

Yamaha MT-07:

The Yamaha MT-07 is perfect for riders who want versatility and performance in one package. Its 689cc parallel-twin engine offers impressive low-end torque, making it ideal for quick acceleration in the city and spirited rides on winding backroads. With its lightweight frame and upright seating, it’s comfortable for both daily commutes and weekend adventures. Thanks to its compact design, even newer riders will find it easy to handle, making it an appealing choice for a wide range of enthusiasts.

Powerful Engine: Equipped with a 689cc liquid-cooled parallel-twin engine delivering 75 horsepower and 50 ft-lbs of torque, paired with a six-speed transmission for smooth, responsive shifts.

Exceptional Torque: Features Yamaha’s Crossplane Crankshaft Concept with a 270-degree crank, providing a smooth torque curve for enhanced control and a connected riding experience.

Lightweight and Accessible: At just 406 pounds and with a seat height of 31.7 inches, it’s agile and easy to maneuver, catering to riders of all levels.

Superior Handling: Comes with an adjustable KYB rear shock and Michelin Road 5 tires, ensuring excellent grip and comfort on a variety of surfaces.

Modern Features: The 2023 model includes a TFT display and standard ABS, adding convenience and safety without inflating the price.

Incredible Value: Priced at $8,199, the MT-07 offers strong performance and modern features at an accessible price point.

Versatile Performance: Its compact frame and ergonomic design make it well-suited for both urban environments and open highways, perfect for commuting or weekend getaways.

Kawasaki Ninja 400:

For riders wanting to break into the sportbike scene without feeling overwhelmed, the Kawasaki Ninja 400 is an ideal choice. Its 399cc engine provides a satisfying blend of speed and control, delivering a thrilling yet manageable ride. At just 362 pounds, it’s incredibly nimble, making it perfect for weaving through city traffic or carving up curvy roads. With a starting price of $5,699, it offers an accessible entry into the sportbike category without breaking the bank.

Powerful Yet Accessible Engine: The 399cc liquid-cooled parallel-twin engine produces 45 horsepower and 28 lb-ft of torque, paired with a six-speed transmission for smooth acceleration.

Lightweight and Agile: At only 362 pounds, its lightweight build ensures nimble handling, whether you’re tackling tight city streets or enjoying twisty backroads.

Stable Handling: Built on a rigid trellis frame with a 41mm telescopic fork for enhanced stability and precise cornering, giving riders confidence on every turn.

Comfortable Ergonomics: Features a 30.9-inch seat height and relaxed riding position, making it easy to ride for both new and experienced riders.

Assist and Slipper Clutch: Designed with an assist and slipper clutch for smooth downshifts and reduced effort on the clutch lever, making it beginner-friendly.

Exceptional Value: Priced competitively at $5,699, it offers exceptional performance for its class, making it one of the best values in the sport bike market.

Race-Inspired Styling: The Kawasaki Racing Team (KRT) edition adds aggressive graphics, giving it a distinctive look that stands out.

Fuel-Efficient and Practical: Achieves around 55 mpg, making it economical for daily commutes and longer weekend rides.

Sporty Aesthetic: Features large-volume bodywork inspired by the Ninja ZX-10R, giving it a bold and commanding presence.

BMW R 1250 GS Adventure:

The BMW R 1250 GS Adventure is crafted for riders who see the road as just the beginning of their journey. With its powerful 1,254cc Boxer engine, producing 136 horsepower and 105 lb-ft of torque, it excels on both highways and rugged trails. This bike thrives on challenging terrain, delivering comfort and control with its advanced suspension system. Its 7.9-gallon fuel tank ensures long, uninterrupted rides, perfect for adventure seekers who love exploring far and wide.

Powerful Engine: Equipped with a 1,254cc flat-twin Boxer engine featuring BMW ShiftCam technology for optimized torque across all RPMs.

Superior Suspension: Offers 7.5 inches of front travel and 8.7 inches in the rear, utilizing BMW’s Telelever and Paralever systems for smooth handling over rough terrain.

Advanced Rider Aids: Includes ABS Pro, Dynamic Traction Control, and multiple ride modes to enhance safety and stability in diverse conditions.

Extended Touring Range: The large 7.9-gallon tank allows for extended adventures without constant refueling.

Modern Technology: Comes with a TFT color display, adaptive LED headlights, heated grips, and cruise control for a comfortable ride.

Versatile Design: Ideal for both hardcore off-road adventures and long-distance touring, accommodating a wide range of riding styles.

Comfort Features: Includes keyless ride and adjustable ride modes, ensuring a tailored experience for long trips.

Proven Reliability: BMW’s reputation for durability and performance makes it a dependable choice for serious riders.

Premium Package: Starting at $20,345, it offers exceptional value with advanced features that enhance the overall riding experience.

Why These Models Are Popular Among Riders

Affordability vs. Premium Features

One of the key factors in a motorcycle’s popularity is the balance between affordability and premium features. Entry-level models like the Kawasaki Ninja 400 and Honda CRF300L are perfect examples of budget-friendly bikes that still deliver excellent performance. They appeal to new riders or those seeking a reliable commuter without the hefty price tag. On the flip side, premium models like the Harley-Davidson Street Glide and BMW R 1250 GS Adventure offer luxurious features, advanced technology, and high-performance engines that attract seasoned riders willing to invest more for enhanced comfort and long-distance capabilities.

Reliability and Maintenance Costs

Reliability and low maintenance costs are critical when it comes to motorcycle sales. Brands like Honda and Yamaha have built their reputations on producing durable bikes with minimal upkeep. Models like the MT-07 and CRF300L are not only fuel-efficient but also known for their longevity, making them popular among riders who want a hassle-free experience. On the other hand, while premium bikes like the BMW R 1250 GS Adventure may require more specialized maintenance, their exceptional build quality ensures longevity, which justifies the cost for long-distance and adventure riders.

Rider Demographics

Each of these top-selling motorcycles appeals to a specific rider demographic. For younger riders or those just entering the world of motorcycling, the Kawasaki Ninja 400 and Honda Grom are perfect choices—offering an approachable size and easy handling. For commuters, models like the Yamaha MT-07 deliver both performance and practicality. Meanwhile, touring and adventure riders are drawn to the Harley-Davidson Street Glide and BMW R 1250 GS Adventure, which are designed for long journeys with features like larger fuel tanks, comfortable seating, and superior storage options.

Versatility

Versatility is a huge selling point for motorcycles, especially in today’s market. Dual-sport models like the Honda CRF300L appeal to both city riders and off-road adventurers. Its lightweight frame makes it easy to maneuver in urban traffic, while its rugged design ensures it can tackle tough trails on the weekend. Similarly, bikes like the Yamaha MT-07 are ideal for riders who want a versatile machine for daily commutes but also crave a thrilling ride on twisty backroads.

Resale Value and Brand Loyalty

Motorcycles with strong resale value and a loyal fan base tend to dominate the market. Harley-Davidson, for instance, has built a cult following over decades, and their bikes often retain value better than most. Riders know that investing in a Harley means they’re not just buying a motorcycle, but a long-term asset. Similarly, Honda and Kawasaki are known for producing bikes that hold up well over time, making them a wise choice for riders who may want to upgrade or sell down the road without significant depreciation.

These are the core reasons why certain motorcycle models rise to the top in the U.S. market. Each factor from affordability and reliability to versatility and brand loyalty—plays a pivotal role in shaping buying decisions, ensuring that these bikes appeal to a wide variety of riders.

Future Trends in the Motorcycle Market

The motorcycle market is evolving rapidly, with shifting consumer preferences and technological advancements shaping the bikes of tomorrow. While tradition remains strong in some segments, new trends are emerging that will define the industry’s future.

Electric Motorcycles on the Rise

As sustainability becomes a top priority, electric motorcycles are gaining traction. Brands like Harley-Davidson with their LiveWire model and Zero Motorcycles are already leading the charge. Electric bikes offer lower maintenance, quieter rides, and, most importantly, zero emissions, making them an appealing choice for eco-conscious riders. As charging infrastructure improves and battery technology advances, expect electric motorcycles to carve out a larger slice of the market in the coming years.

Advanced Safety Features

Motorcycle safety technology is also evolving, and we’re seeing a surge in demand for advanced rider assistance systems (ARAS). Features like traction control, anti-lock braking systems (ABS), and cornering ABS are becoming standard in newer models. Looking ahead, technologies like adaptive cruise control, automatic braking, and blind-spot monitoring will be integrated into more motorcycles, helping riders stay safer on the road.

Connected Motorcycles and Smart Tech

The future of motorcycling will also include connected technology, allowing riders to stay connected with their bikes via apps or integrated systems. GPS, real-time diagnostics, and bike-to-bike communication are likely to become more widespread, improving both convenience and safety. Riders can expect smart helmets with heads-up displays (HUD), allowing them to access information like speed, navigation, and phone calls without taking their eyes off the road.

Shift Towards Lightweight and Modular Designs

As urbanization increases and more people turn to motorcycles for commuting, there’s a growing demand for lightweight, agile bikes. Manufacturers are responding with modular designs that allow for customization depending on the rider’s needs. Expect to see more compact models designed for city riding that also offer adaptability for different uses—be it long-distance travel or off-road adventures.

Growth of Adventure and Dual-Sport Segments

The trend of adventure motorcycling continues to grow as more riders look for bikes that can handle both on-road and off-road conditions. Dual-sport and adventure bikes like the BMW GS series or Honda Africa Twin are becoming increasingly popular, as they offer versatility without compromising on comfort or performance. The desire for flexibility in both urban and rugged environments will keep this segment thriving.

Customization and Personalization

With the rise of individual expression, customization is becoming a key trend. Riders want bikes that reflect their personality and style. Manufacturers are making this easier by offering factory customization options, allowing riders to choose colors, accessories, and performance upgrades tailored to their preferences. Expect customization to grow even more in the future as brands cater to this desire for personal connection with the machines.

The motorcycle industry is shifting, embracing sustainability, safety, and technology in ways that will reshape the rider experience. With electric motorcycles, smart features, and a rise in customization, the future promises innovation without losing the thrill of the ride. For riders, staying ahead of these trends means staying connected to the latest advancements, ensuring that their next bike isn’t just another motorcycle—it’s a reflection of their needs, style, and passion.

How to Choose the Right Motorcycle for You

Choosing the right motorcycle can feel like a big decision, but it doesn’t have to be overwhelming. The key is to focus on what works best for your needs—whether you’re a seasoned rider or just starting out. Here’s a guide to help you make an informed choice and find the perfect bike.

Know Your Riding Style

First, think about how and where you plan to ride. Are you looking for a bike for daily commuting, weekend cruising, or tackling off-road trails? For example, if you’re navigating city traffic, a lightweight commuter or naked bike like the Yamaha MT-07 might be ideal. If long-distance road trips are your dream, a touring bike like the Harley-Davidson Street Glide provides the comfort and storage you need.

Consider Your Experience Level

If you’re new to riding, it’s important to start with something manageable. Beginner-friendly bikes, like the Kawasaki Ninja 400, offer enough power to grow with you without being overwhelming. Experienced riders might want to explore models with more horsepower, but even seasoned riders should choose bikes that match their current skill set and comfort level.

Budget and Total Cost of Ownership

Your budget isn’t just about the upfront cost of the bike. Consider maintenance, insurance, fuel efficiency, and long-term reliability. Brands like Honda and Yamaha are known for their durability and low maintenance costs, which can save you money down the road. If you’re willing to invest more for premium features, touring bikes or adventure models might be worth the higher price.

Comfort and Fit

Not every bike will feel comfortable for every rider. Your height, weight, and riding position matter when selecting the right motorcycle. Visit a dealership and sit on a few models. Do your feet reach the ground comfortably? Does the seating position feel natural? A quick test can reveal whether a bike like the Honda CRF300L fits you better than a larger cruiser.

Think About Versatility

If you’re unsure what type of riding you’ll do most, look for a bike that offers versatility. Dual-sport models like the Honda Africa Twin or Kawasaki Versys can handle both city streets and rugged terrain. These bikes offer flexibility without compromising on performance, making them a great option for riders who want it all.

Research and Test Rides

Before committing, do your homework. Read owner reviews, watch videos, and consult expert opinions. But nothing beats a test ride. Take the time to try a few models and feel how they handle. Sometimes, the right bike isn’t just about specs—it’s about the connection you feel when you’re behind the handlebars.

Choosing the right motorcycle is all about balancing style, function, and comfort. By understanding your needs, skill level, and budget, you’ll find a bike that fits your life and makes every ride a memorable experience.

Conclusion: The Road Ahead for U.S. Motorcyclists

As we’ve explored, top-selling models like the Harley-Davidson Street Glide, Honda CRF300L, Yamaha MT-07, Kawasaki Ninja 400, and BMW R 1250 GS Adventure continue to dominate the U.S. market for good reason. Their success is driven by a combination of affordability, performance, reliability, and the ability to meet a wide range of rider needs—from commuters to adventurers.

The key to finding the perfect motorcycle is knowing what suits your riding style and preferences. Whether you’re drawn to sport bikes, cruisers, or versatile dual-sport models, there’s a bike out there tailored to your needs.

Now it’s your turn—what’s your favorite model, and what do you look for in a motorcycle? Share your thoughts, or better yet, visit a dealership to test-ride the popular models mentioned. There’s no better way to find your perfect ride than experiencing it firsthand.